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Cookie Policy for a Transparent and Better Website Experience

Sniffer Group uses cookies and similar tracking technologies to improve website functionality, understand visitor activity, measure marketing performance, and provide a better online experience.

Cookies Policy

Effective Date: 31st January 2021

Last Updated: 19th October 2021

Sniffer Group (“Sniffer Group,” “we,” “us,” or “our”) uses cookies and similar technologies on our website to provide essential functionality, understand website usage, improve user experience, measure marketing performance, and support relevant advertising activities.

This Cookie Policy explains what cookies are, how we may use them, the types of technologies that may be used on our website, and the choices available to visitors.

This policy is intended for visitors and clients worldwide. Additional requirements may apply depending on your location and applicable privacy laws.

What Are Cookies?

Cookies are small text files that websites may store on your device when you visit a website.

Cookies can help websites:

  • remember preferences;
  • maintain functionality;
  • understand visitor activity;
  • improve website performance;
  • measure advertising effectiveness; and
  • provide relevant content or advertising.

We may also use technologies that perform functions similar to cookies, including pixels, tags, scripts, web beacons, local storage, and other tracking technologies.

Why Sniffer Group Uses Cookies

We may use cookies and similar technologies to:

  • keep our website functioning properly;
  • remember user preferences;
  • improve website navigation and performance;
  • understand how visitors interact with our website;
  • analyze website traffic;
  • measure marketing campaigns;
  • track conversions;
  • improve advertising performance;
  • support remarketing where permitted;
  • detect suspicious or abusive activity; and

maintain website security.

Types of Cookies We May Use

3.1 Strictly Necessary Cookies

These cookies are required for essential website functionality.

They may support:

  • security;
  • page navigation;
  • form functionality;
  • session management;
  • consent preferences; and
  • basic website operations.

Because these cookies may be necessary for website functionality, they may not always be available for opt-out through a cookie preference center.

3.2 Functional Cookies

Functional cookies may remember choices or preferences to provide a more personalized website experience.

For example, they may remember language, display, or other user preferences.

3.3 Analytics and Performance Cookies

These cookies help us understand how visitors use our website.

They may provide information about:

  • pages visited;
  • traffic sources;
  • visits and sessions;
  • interactions;
  • device information;
  • website performance; and
  • general usage patterns.

This information helps us identify areas for improvement.

3.4 Advertising and Marketing Cookies

Where permitted and appropriately configured, advertising technologies may help us:

  • measure advertising campaigns;
  • understand campaign conversions;
  • create relevant audience groups;
  • deliver or measure advertisements;
  • support remarketing; and
  • improve marketing effectiveness.

These technologies may be provided by advertising platforms or other third-party providers.

3.5 Security Cookies

Security-related cookies or technologies may help us detect suspicious activity, prevent abuse, protect forms, and maintain website security.

Third-Party Cookies

Some cookies and tracking technologies may be placed or operated by third-party providers. Depending on the tools currently used on our website, these may include providers such as:

  • Google;
  • Meta;
  • Microsoft;
  • LinkedIn;
  • analytics providers;
  • advertising providers;
  • CRM or marketing platforms;
  • security providers; and
  • other technology providers.

Third-party providers may process information according to their own privacy policies and terms. We do not control the privacy practices of third parties and recommend reviewing their policies where relevant.

Analytics Technologies

Sniffer Group may use analytics technologies such as Google Analytics or similar tools to understand website performance and visitor interactions.

Analytics information may include:

  • pages viewed;
  • approximate visit duration;
  • browser and device information;
  • traffic sources;
  • interactions;
  • general geographic information; and
  • other technical or usage information.

Analytics tools are intended to help us improve our website and services.

Advertising and Remarketing Technologies

Sniffer Group may use technologies associated with platforms such as Google Ads, Meta, LinkedIn, Microsoft, or other advertising services.

These technologies may help us:

  • measure advertising effectiveness;
  • understand interactions with advertisements;
  • measure conversions;
  • create or use advertising audiences;
  • support remarketing; and
  • improve campaign performance.

Use of these technologies depends on our current marketing setup and applicable legal requirements.

Conversion Tracking

We may use tracking technologies to determine whether a visitor completed an action after interacting with our website or an advertisement.

Examples may include:

  • submitting a contact form;
  • requesting a consultation;
  • clicking a call-to-action;
  • making a purchase where applicable; or
  • completing another relevant business action.

Conversion information helps us evaluate marketing performance and improve campaigns.

Cookie Consent and Your Choices

Depending on your location and applicable law, you may be presented with a cookie consent banner or preference-management tool.

Where legally required, non-essential cookies and tracking technologies will be used only after the appropriate consent or user choice.

You may be able to:

  • accept non-essential cookies;
  • reject non-essential cookies;
  • select individual cookie categories;
  • change your preferences later; or
  • withdraw consent where applicable.

Withdrawing consent does not generally affect processing that occurred before the withdrawal.

Managing Cookies Through Your Browser

You can also manage or delete cookies through your browser settings.

Most modern browsers allow you to:

  • view stored cookies;
  • delete existing cookies;
  • block cookies;
  • allow only certain cookies; or
  • receive notifications before cookies are stored.

Disabling certain cookies may affect website functionality or prevent some features from working correctly.

Do Not Track and Similar Signals

Some browsers provide “Do Not Track” or similar privacy settings.

There is currently no single universal technical standard that requires all websites to respond to every such signal in the same way.

Where our technology and applicable law support a recognized privacy signal, we may honor it according to the relevant configuration and legal requirements.

Cookies and Personal Information

Some cookies and tracking technologies may collect information that can be associated with an identifiable visitor.

How we handle such information is explained in our Privacy Policy.

Where applicable, cookies and tracking technologies may be subject to additional consent or privacy requirements based on your location.

International Visitors

Sniffer Group serves visitors and clients worldwide.

Depending on where you are located, different privacy and cookie requirements may apply, including requirements concerning:

  • consent;
  • targeted advertising;
  • analytics;
  • tracking technologies;
  • access and deletion rights;
  • data transfers; and
  • privacy signals.

We will apply legally required cookie controls to the extent applicable to our activities and your jurisdiction.

Changes to Our Cookie Use

Our use of cookies and tracking technologies may change as we:

  • add or remove website features;
  • change analytics tools;
  • introduce new advertising platforms;
  • improve security;
  • change marketing strategies; or
  • update our technology infrastructure.

We may update this Cookie Policy when our practices or applicable legal requirements change. The latest version will be published on this page with an updated Last Updated date.

Contact Us

If you have questions about our use of cookies or tracking technologies, please contact:

Sniffer Group
Email: inquiry@sniffergroup.com
Phone: +91 99791 56756
Website: https://sniffergroup.com

Related Policies

For additional information, please also review:

  • Privacy Policy
  • Terms & Conditions
  • Disclaimer

This Cookie Policy should be read together with our Privacy Policy, which explains how personal information may be collected, used, stored, shared, and protected.

By continuing to use our website, you acknowledge this Cookie Policy. Where applicable law requires consent before the use of non-essential cookies or tracking technologies, we will obtain that consent through an appropriate consent mechanism.

Manage Your Privacy Choices

Have Questions About Cookies or Tracking Technologies?

Contact Sniffer Group to learn more about our cookie practices, tracking technologies, analytics, advertising, or privacy preferences.

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