Google Ads in 2025: Why Smart Bidding Alone Is Not Enough Anymore

Google Ads has evolved rapidly over the last decade, but in 2025, we’re entering an entirely new era of AI-driven automation. Smart Bidding — once hailed as the future of PPC — is now the baseline. But here’s the harsh truth: Smart Bidding alone is no longer enough to drive meaningful results. Marketers who rely […]